How We Thought About Pricing for Solo Creators

When we sat down to think about Hatchgrid’s pricing, we didn’t start with competitors. We started with a persona: the solo creator trying to turn content into income.

What We Considered

• Many creators are just starting — they can’t afford $99/month tools.
• A free plan builds trust and reduces friction.
• Pricing should scale with success, not gate early usage.
• Features should be bundled around outcomes, not complexity.

Our First Pricing Tier Breakdown

• Starter (Free): For early-stage creators building their list.
• Creator ($19/mo): Adds automation, analytics, and removes our branding.
• Pro ($49/mo): Unlocks advanced features, monetization and integrations.

These tiers are designed to support a journey — from hobbyist to business.

The Philosophy Behind It

We want to earn trust early and grow with our users. If you win, we win. Pricing is just one more tool in building a product that truly aligns with creators.